Professional Fireplace Installation in Milwaukee & Eastern Wisconsin

When it comes to adding warmth, beauty, and value to your home, few upgrades compare to a professionally installed fireplace, fire pit, or gas log system. At The Fire Factory, we’ve been helping Wisconsin homeowners bring their hearth visions to life for decades – and we do it right the first time. For fireplace installation near you, rely on us in Mequon, Port Washington, Saukville, Milwaukee’s North Shore, Cedarburg, and more.

professional installation

What Does Professional Fireplace Installation Involve?

Professional fireplace installation is far more than simply placing a unit in your home – and DIY fireplace installation is not something we encourage for this very reason. Fireplace installation with an expert involves a detailed assessment of your space, proper venting design, fuel line installs or electrical connections (depending on your system), and final testing to ensure your new feature operates as safely and efficiently as possible from day one.

At The Fire Factory, our installation process is comprehensive from the very beginning. We take time to understand how you plan to use the space, what aesthetic you’re going for, and what your budget looks like. Then, we match you with the right product and walk you through every step of the installation process. Our technicians follow strict manufacturer specifications and industry best practices, so your system performs at its best for years to come – and the warranty stays valid.

products & services

View Our Selection of Products

Common Questions

Fireplace Installation FAQs

How long does a typical fireplace installation take?



Most residential fireplace installations can be completed in a single day, though more complex projects (full masonry surrounds, new gas line installations, outdoor kitchen builds, etc.) will take longer.

During your initial consultation, we’ll give you a realistic timeline based on your specific project scope, so there are no surprises.

Do I need to have an existing chimney to have a new fireplace installed?


Not at all. We often install vented fireplaces in homes that have never had one before.

Through modern direct-vent technology we can easily vent your system through an existing wall or roof. Or with an electric fireplace system, we can add a fireplace to nearly any room in your home without requiring a traditional chimney or major structural renovation.

Is gas fireplace installation safe?


Absolutely – when it’s done by certified professionals following manufacturer specifications and local safety codes. Gas fireplaces are among the safest home heating options available when installed correctly. Our technicians test every system thoroughly before leaving your home to confirm safer, more reliable operation.

Can you convert my old wood-burning fireplace to gas?


Yes, and it’s one of the most popular services we offer. Converting to gas is a cost-effective way to enjoy the warmth and ambiance of a fireplace without the maintenance, mess, and air quality concerns associated with burning wood. We’ll assess your existing firebox and recommend the best gas insert or log set for your situation.

Do you install outdoor fire features as well? 


We do. The Fire Factory installs outdoor fire pits, gas fire features, outdoor fireplaces, and full outdoor living setups, including outdoor kitchens and spas. If you’re looking to extend your living space into your backyard with a beautiful, functional fire feature, we’re the team to call.

How do I maintain my fireplace after installation?


We recommend annual inspections for all fireplace systems, whether gas, wood, or pellet. Regular servicing ensures your unit is operating as efficiently and safely as possible, and that small issues are spotted and addressed before they become expensive to repair. The Fire Factory offers ongoing maintenance and repair services, so we’re your resource long after installation day is over.

What’s the difference between a fireplace insert and a built-in fireplace?


A fireplace insert is designed to fit inside an existing masonry or zero-clearance fireplace opening, essentially upgrading your old unit with a more efficient and modern system. A built-in (or zero-clearance) fireplace is a freestanding unit installed into a wall or new construction framing. Both are excellent options… The right choice depends on your home’s existing setup and your goals.

Benefits

Why Homeowners in Wisconsin Choose The Fire Factory for Fireplace Installation

Large Showroom

We carry and install top brands like Mendota Hearth, Ortal, Majestic, and Valor, so you’re never limited in your options.

Certified Technicians

Our installers are trained on manufacturer standards and bring decades of hands-on experience to every job.

High Standards

Every installation is completed to manufacturer specifications and local safety codes, giving you total peace of mind.

Customizable Design Options

Choose from a range of surrounds, mantels, doors, and finishing options to match your home’s architecture.

Family-Owned

With over 25 years serving the Milwaukee area, we treat every customer like a neighbor, not a transaction.

Turnkey Services

We guide you from product selection all the way through the final installation, so nothing is left to guesswork.

BEFORE YOU INSTALL

What Should I Consider Before My Fireplace Installation?

01

fuel type shapes everything

Whether you’re going with natural gas, propane, wood, or electric will determine venting requirements, clearances, and installation complexity – it’s one of the first decisions to make.

02

Venting requirements vary

Direct-vent, vent-free, and traditional wood-burning units all have different venting needs, and your home’s layout will influence which systems are feasible for your space.

03

Not all spaces are created equal

Structural considerations, existing chase or firebox conditions, and proximity to combustibles all factor into where and how a fireplace can be safely installed in your home.

04

Permits may be required

Depending on your municipality in Eastern Wisconsin, a permit may be needed for fireplace installation. Our team is familiar with local requirements and can help guide that process.

05

Timing matters, especially in WI

Scheduling your installation before the heating season hits means you’ll be ready to enjoy it when temperatures drop, rather than waiting through a busy fall rush.

Trusted Brands

Premium Brands We Carry

We partner with leading fireplace and stove manufacturers known for quality,
innovation, and reliability.

Valor

Valor

Regency

Regency

Napoleon

napoleon

Majestic

Majestic

Netzero-Fire

netzero

Mendota

Mendota

Ambiance Fireplace Grills

Ambiance

Gallery

Explore our Work

A curated look at recent installations and transformations
across Wisconsin.

Homeowner Reviews

Trusted by Wisconsin Homeowners

★★★★★

Very nice and professional technicians. They texted to let me know exactly when they would arrive so I was not stuck at home waiting out a long time window. They covered all the areas they walked on and worked on to minimize any debris left behind. The technicians were informative and explained how my new fireplace worked. I would highly recommend The Fire Factory to anyone looking to replace their old log set! My new Eiklor Rocky Mountain Split Burnt Logs look amazing and installation took less than 2 hours.

Robin W.

★★★★★

Really pleased with my new fireplace from The Fire Factory. From the initial quote to completion of the project every member of the team was absolutely invested in delivering fantastic service and a great product… They wouldn’t settle for anything less than a perfect installation. The techs were meticulous in their work and it was greatly appreciated. I would not hesitate on reaching out to this company for any work related to your fireplace or chimney.

Jeff M.

★★★★★

We had a great experience with our recent purchase and installation of a gas log set from The Fire Factory. Nice showroom selection and communication. The installation process…was prompt, professional and looks great. Will be used much more frequently than previously. Thanks for the great service.

John L.

★★★★★

Very fine purchasing advice and very well done final installation. Installers at The Fire Factory answered all our questions and were very meticulous with the install. And upon install completion, their cleanup was thorough.

Michael M.

RESOURCES

Wood Fireplace Insights

Expert advice on selecting, maintaining, and getting the most from your
wood-burning fireplace.

How Wind Affects Fire Pit Placement

If you live in Port Washington, Milwaukee, or anywhere across Ozaukee County, you know Wisconsin wind is no joke. Whether it’s a stiff breeze rolling off Lake Michigan or steady gusts sweeping across open yards, wind plays a bigger role in fire pit placement than most homeowners expect. Getting the location right from the start…
Read Article How Wind Affects Fire Pit Placement

Outdoor Fireplace vs. Fire Pit: Which Is Right for Your Backyard?

There’s nothing quite like gathering around an open flame on a cool Wisconsin evening, whether you’re roasting marshmallows with the kids, entertaining neighbors, or simply unwinding after a long week. If you’re thinking about upgrading your outdoor living space, two of the most popular options are outdoor fireplaces and fire pits. But which is better?…
Read Article Outdoor Fireplace vs. Fire Pit: Which Is Right for Your Backyard?

Ready to Warm Up Your Home With a New Fireplace?

Whether you’ve had a fireplace vision for years or you’re just starting to explore your options, The Fire Factory is here to make your dreams happen. As Wisconsin’s largest fireplace showroom and a trusted family-owned business, we bring the expertise, the products, and the personal touch that homeowners throughout Eastern Wisconsin count on.

Not sure where to start with our fireplace services? Schedule your design consultation now!