About The Fire Factory: Wisconsin’s Largest Fireplace Showroom
Located in Port Washington, WI, we proudly serve homeowners throughout the Greater Milwaukee area and surrounding Eastern Wisconsin communities – from Pewaukee to Port Washington and everywhere in between.
fireplaces, inserts & stoves
Your Milwaukee Area Fireplace Installation Experts
For decades, The Fire Factory has been the trusted name in fireplaces, inserts, stove, hearth products, and outdoor living solutions across Eastern Wisconsin. What started as a family dream in 1997 has grown into Wisconsin’s largest fireplace showroom – but our roots have never changed. We still treat every customer like a neighbor, every project like it’s in our own home, and every installation like our reputation depends on it. Because it does.
We’re more than a showroom. We’re your full-service fireplace and outdoor living partner. Whether you’re dreaming of a cozy gas fireplace for your living room, a stunning outdoor kitchen for summer entertaining, or a relaxing spa for your backyard, we have the products, the expertise, and the team to make it happen.
products & services
View Our Selection of Products
Why The Fire Factory
Quality Expertise &
Unwavering Standards
Expert Product Guidance
Navigate our curated selection with confidence. We know every product intimately and can match it to your home.
Professional Installation
Seamless installation through our partner Chimney Concepts. Licensed, insured, and detail-oriented.
fireplace installation & Service
Professional Fireplace Installation by Chimney Concepts
Every fireplace purchase includes access to our trusted fireplace installation and service partner, Chimney Concepts. From the initial assessment to the final inspection, your new fireplace project is handled by certified professionals who ensure safety, compliance, and a flawless execution.
Trusted Brands
Premium Brands We Carry
We partner with leading fireplace and stove manufacturers known for quality,
innovation, and reliability.
Valor
Regency
napoleon
Majestic
netzero
Mendota
Ambiance
Gallery
Explore our Work
A curated look at recent installations and transformations
across Wisconsin.
Homeowner Reviews
Trusted by Wisconsin Homeowners
★★★★★
Very polite and personable. Made sure to answer all of my questions before leaving, show me where the gas source was, shoe me how to operate the fireplace, and was very conscientious about the snow outside and wood floors inside.
Ryan G.
★★★★★
Great service and work. Excellent communication throughout the process. Very professional and left my place spotless despite the flue replacement demolition. I highly recommend.
Monica S.
★★★★★
Everyone was wonderful from start to finish! We never ever felt rushed during the selection period at the beginning of the project. The Fire Factory was fantastic to work with, and made us feel like ours was the only project they were working on!
Colleen W.
★★★★★
They were very pleasant and cleaned up nicely. Took time to instruct us on the working mechanisms (remote) of fireplace. Great overall experience with the company. Will recommend to others as they did to me!
Louise D.
RESOURCES
Fireplace Resources
Expert advice on selecting, maintaining, and getting the most from your
new fireplace, stove, or insert.
How Wind Affects Fire Pit Placement
What Can I Expect During a Fireplace Installation?
Outdoor Fireplace vs. Fire Pit: Which Is Right for Your Backyard?
Service Area
Serving Port Washington & Surrounding Communities
Visit our showroom in Port Washington, WI, or schedule a consultation today. We proudly serve homeowners throughout Ozaukee County and beyond.
Visit Our Showroom
or Reach Out Today
We’d love to hear from you or, better yet, meet you in person! Stop by our showroom or give us a call today. Our team can help you find the perfect fit for your home.
Ready to get in touch with The Fire Factory? Don’t hesitate to reach out to our experts today.